09 Oct 2013
US-based technology research company, Gartner Incorporation, released studies stating that worldwide smartphone sales (solely to end-users) have surged 46.5% from the second quarter of 2012. For the first time, smartphones have superseded feature phones in sales due to innovative product designs, usability and new features from smartphone giants like Apple, HTC and Samsung.
Gartner’s Principle Research Analyst, Anshui Gupta, said “smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time”. The smartphone’s growth can be largely attributed to emerging markets in Latin America and Asia Pacific. Prevalent smartphone trends, successful marketing campaigns and improvements in technology are key factors to the success in these areas.
Leading the pack is Samsung Incorporation, maintaining the number one position in market share with 31.7% at the end of the second quarter of 2013. In a close second, Apple’s smartphone sales reached 32 million, an increase of 10.2% from last year.
A major market for producers of smartphones is China. For example, Lenovo has been cited saying that their involvement in China has played an increasingly important role in achieving the 4th position in the global smartphone market – their mobile phone sales have increased by 60.6% in comparison to last year, reaching 11 million units sold in the second quarter of 2013.
Smartphones, evidently, have almost become a necessary instrument for consumers around the world. The numerous companies in the market, whether big or small, need to utilize effective marketing strategies and evolving innovation in product design and technology to just maintain their market share in a fiercely competitive industry.
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